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No agency. No middleman. No markup.

THE PLATFORM
BUILT FOR
SA CREATIVES.

Friing is South Africa's first dedicated creative marketplace — a place where photographers, videographers, directors and content creators can build a professional presence, set their own rates, and get booked directly by brands. No agency. No commission. No gatekeeping.

[ Why we built this ]

THE TALENT
WAS ALWAYS
HERE.

South Africa has world-class creative talent. But for years, getting access to it has been stuck behind agencies, inflated margins, and a system built for the middleman — not the people doing the actual work.

We built Friing to change that. A direct line between SA's best creatives and the brands who need them — with tools that make the whole process professional, simple, and fair.

The old way
✕Pay 20–40% agency commission
✕Wait days for a quote
✕Deal with someone who doesn't do the work
✕No transparency on rates
The Friing way
✓Book directly, zero platform fee
✓Get a quote in minutes
✓Work with the actual creative
✓Rates shown upfront
[ For creatives ]

YOUR PROFILE.
YOUR RULES.

01
👤
Create your profile
Sign up, complete your profile, and go live on the marketplace. Add your bio, category, rates, portfolio and social links — everything a brand needs to decide you're the one.
02
🧮
Set your rates
Use our built-in rate calculator to figure out exactly what you should be charging based on your income goals, hours, and gear. No more guessing.
03
🔗
Share your quote link
Every creative gets a personalised quote link — friing.co/quote/yourname. Share it in your bio, emails, or DMs. Clients use it to send you a fully itemised quote request, directly.
Everything in your profile
🖼️
Portfolio gallery
Photos & videos
💰
Rate display
Hourly & day rates
📥
Quote inbox
Manage all requests
📍
City & availability
Where & when you work
🏷️
Niche tags
Fashion, Auto, Sport...
🔗
Social links
IG, TikTok, YouTube...
📅
Calendly button
Book a discovery call
⭐
Brand collabs
Past clients shown
[ For brands & agencies ]

FIND THE RIGHT
CREATIVE. FAST.

01
🔍
Browse the marketplace
Filter by category, city, rate range and availability. Every profile shows real work, real rates, and real availability — no fluff.
02
📋
Build a quote
Select what you need — Reels, photos, corporate video, half days — and the total calculates live. Send your quote request directly to the creative.
03
✅
Confirm and create
The creative receives your request, responds, and you confirm the brief. That's it. No agency in the middle, no inflated invoices.

STOP PAYING FOR
SOMEONE ELSE'S MARGIN.

Create a free brand account and get direct access to SA's best creative talent — no agency fee, no platform fee, no hidden costs.

Create brand account →
[ Common questions ]

GOOD
QUESTIONS.

Is Friing free to use?
+
Who is Friing for?
+
What is a quote link?
+
Do I need to have experience to join?
+
How does the rate calculator work?
+
Is Friing only for photography and video?
+
[ Ready? ]

YOUR NEXT
BOOKING IS
WAITING.

Join SA's growing community of creatives already using Friing to build their business.