No agency. No middleman. No markup.

The platform built for
SA creatives.

Friing is South Africa's first dedicated creative marketplace — a place where photographers, videographers, directors and content creators can build a professional presence, set their own rates, and get booked directly by brands. No agency. No commission. No gatekeeping.

Why we built this

The talent was always here.

South Africa has world-class creative talent. But for years, getting access to it has been stuck behind agencies, inflated margins, and a system built for the middleman — not the people doing the actual work.

We built Friing to change that. A direct line between SA's best creatives and the brands who need them — with tools that make the whole process professional, simple, and fair.

The old way
✕Pay 20–40% agency commission
✕Wait days for a quote
✕Deal with someone who doesn't do the work
✕No transparency on rates
The Friing way
✓Book directly, zero platform fee
✓Get a quote in minutes
✓Work with the actual creative
✓Rates shown upfront
For creatives

Your profile.
Your rules.

01

Create your profile

Sign up, complete your profile, and go live on the marketplace. Add your bio, category, rates, portfolio and social links — everything a brand needs to decide you're the one.

02

Set your rates

Use our built-in rate calculator to figure out exactly what you should be charging based on your income goals, hours, and gear. No more guessing.

03

Share your quote link

Every creative gets a personalised quote link — friing.co/quote/yourname. Share it in your bio, emails, or DMs. Clients use it to send you a fully itemised quote request, directly.

Everything in your profile
Portfolio gallery
Photos & videos
Rate display
Hourly & day rates
Quote inbox
Manage all requests
City & availability
Where & when you work
Niche tags
Fashion, Auto, Sport...
Social links
IG, TikTok, YouTube...
Calendly button
Book a discovery call
Brand collabs
Past clients shown
Create your profile Try the calculator
Common questions

Good questions.

Is Friing free to use?
+
Who is Friing for?
+
What is a quote link?
+
Do I need to have experience to join?
+
How does the rate calculator work?
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Is Friing only for photography and video?
+

Ready?

Your next booking is
waiting.

Join SA's growing community of creatives already using Friing to build their business.

Join as a creative
For creatives · 100% free
FREE TOOLS
TO RUN YOUR
business.

Friing gives independent South African creatives the tools to run a real business — invoicing, client portals, project tracking, and rate calculators. No subscriptions. No catch.

MarketplaceRate calculatorInvoicingClient CRMProject boards
Get started freeSee what's included
✓ No credit card needed
Built for SA creatives
FRIING

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