The question every
creative dreads.
Most South African photographers and videographers undercharge — not because their work isn't worth it, but because they've never had a tool that accounts for all their real costs. Gear. Travel. Prep time. Insurance. Editing. It all adds up, and none of it should come out of your pocket.
Three steps.
Your real rate.
Enter how much you need to bring home each month and how many hours you can realistically bill. The calculator works backwards from there.
Gear hire, travel, prep time, editor fees — add the costs specific to each job. Every rand gets accounted for and passed on to your client.
Your hourly rate, day rate, and a full shoot quote appear instantly. Copy it directly into a proposal — no spreadsheets, no guesswork.
Every cost
accounted for.
Most creatives only think about their time. The rate calculator goes deeper — covering every cost that eats into your income so you never absorb it yourself again.
Free tools for
SA creatives
Rate Calculator is one of several tools Friing offers free to South African creatives building their creative businesses.
Know exactly what to charge for every shoot — hourly rate, day rate, gear, travel, and editing.
Infinite canvas moodboarding and shotlisting. Share a read-only link with clients in one click.
